Sherryl Petricevic

Sherryl Petricevic

Leader, Innovator and Mentor in the Waterloo Region Community

Sherryl Petricevic is an exceptional leader in the Waterloo Region who continues to achieve excellence and provide opportunities for all members of the community. Sherryl’s career experiences have unleashed her innovative capabilities both personally and professionally, aiding in the advancement of the Women in Communications & Technology (WCT-WR) community. 

When the need for a Co-Chair was established in the Waterloo Region Chapter of WCT, Sherryl was naturally the ideal candidate. As someone who knows the Waterloo Region community ecosystem very well, in addition to lived-experience watching Waterloo Region transform into an innovative, entrepreneurial space with talented, motivated people to solve some of the world’s biggest problems, Sherryl’s expertise is exactly what the role required.

As Co-Chair of WCT-WR, Sherryl has played an active role in spearheading several of the organization’s initiatives and programs. Sherryl spent several months consulting with employers, academic and research institutes and community organizations to identify a gap in the availability of mentorship programs for women within the Waterloo Region. 

Through Sherryl’s leadership, WCT-WR developed a highly-collaborative program called Mentoring Circles to address the gap. Mentoring Circles are designed to provide like-minded professionals in any industry the opportunity to form strategic partnerships with members of the group. The partnerships are intended to help members deal with current career challenges, as well as find the support and tools they need to grow and develop in their careers. Since the inception of WCT Waterloo Region Mentoring Circles in 2019, over 200 participants of all career stages have participated in the program. 

Sherryl’s experience in building partnerships and programs with Communitech and the Waterloo Region Economic Development Corporation has enabled her to support big dreamers as they endeavoured to scale-up their businesses and identify niche needs that demanded solutions. Through a tremendous amount of leg-work in meeting community partners to identify the mentorship gap, Sherryl was able to do the same for WCT. Sherryl played a major role in forming the WCT Executive Committee and ensuring the Waterloo Region Chapter was very active, dynamic and inclusive reaching into far corners of the community and removing any barriers to entry. With a clear vision from the start, Sherryl has been able to execute her plans with laser-precision. The success of the WCT Mentoring Circles program is directly attributed to Sherryl’s dedication and resilience.

We commend Sherryl for her continuous efforts and look forward to her future successes and endeavors in the Waterloo Region community and beyond.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter! 

IWD 2021

IWD 2021 Waterloo Region virtual event powered by Profound Impact

Represented in the image above, nearly 400 attendees from four countries participated in the International Women’s Day event hosted on the Profound Impact platform.

Instead of our monthly Profound Connections webinar, this month we hosted the International Women’s Day Waterloo Region virtual event, put on by Women in Communication Technology — Waterloo Region Chapter, exclusively on the Profound Impact platform. Bringing together Waterloo Region community members from all over the tri-cities and townships on our platform allowed for important conversations to happen seamlessly. We hosted nearly 400 registrants and together celebrated the women of our community and the amazing work that they are doing towards ending gender bias and inequality.  

Throughout the all-day event, conversations, affirmations thanking our community through a series of video vignettes, entertainment and musical interludes took place that specifically highlighted women and organizations who have chosen to challenge gender bias and inequity and have helped to create an inclusive world that empowers women and celebrates their achievements.

Speaking remarks were made by incredible women across Waterloo Region involved in various areas of work including science, technology, mentorship, and youth engagement. A few standout remarks include: 

“Everyone can be a mentor to someone else and I think it’s really easy to get caught up in this sort of imposter syndrome of ‘I’m not far enough along in my career to be a mentor or I haven’t got the expertise in this particular area,’ but you do.” 

— Renata Rusiniak, Principal and Founder, Green Horseshoe Solutions

“Take action whether you want to be part of WCT-WR or some other form of mentorship program. Reach out to someone for coffee and push your confidence.” 

— Mansi Baxi, Software Engineer, Manulife

“Some of the best things that make me a strong leader are pieces of my life that I left at home at first.”

— Caitlin Macgregor, Co-Founder & CEO, Plum

“Don’t underestimate yourself. Probe and explore opportunities more before you say no.”

Dr. Deborah MacLatchey, President and Vice-Chancellor, Wilfrid Laurier University

“Take encouragement and run with it.”

Jacqueline Hewson, Vice President and Market Leader, BMO Private Wealth at BMO Wealth Management – Canada

With over six live panel conversations, participants were able to engage in important conversations that revolve around women in our local community. We are grateful for all those who participated and encourage women of all ages to get involved in this empowering and welcoming community. Events like this remind women everywhere how strong we are and the power our voices withhold in unison.